The first thing to know, is that a Brand Board is totally different than a Style Guide… these two should not be confused.
Any client can benefit from a brand board since it’s a quick and easy reference to find your colour codes, see your fonts, and quickly view all of your logos.
A Style guide includes instructions on how to use and not use your brand elements. Such as how much spacing should be around the logo, what colours should and shouldn’t be used, or what background colours should be used behind your logo, and so on… a style guide is essentially brand guidelines to follow – which can get pretty complex. They are not as simple as brand board which don’t include the instructions.
What is included on our brand board…
1. Main Logo
Your main logo is the main symbol for your company, business or personal brand. Logos are designed to set apart you from your competitor and other businesses. It’s used on your website, stationary, social marketing, etc.
2. Secondary Logo or Logo Variation
The secondary logo is another version of your main logo, with some slight differences. The orientation could be vertical or rectangular, a shape or border could be added to it, the colours could be slightly different, ect…
It’s a great idea to have a secondary logo, or logo variation so that you can change things up and a little flare, yet still have a cohesive and interesting brand.
The submark is yet another element, generally pulled from your main logo. In most cases it’s a smaller version of your main logo – possibly a set of initials, a monogram, ect. In the case your business has a longer name, they are super helpful since they provide a simple and shorter version of your logo and also fit smaller spaces.
Submarks can make a great favicon, or profile photo/avatar, as well as watermarks since they are generally circular in shape and fit nicely in the corner of photographs.
4. Colour Palette
The main colour palette is consisted of 5 coordinating colours. These are the colours that make up and strengthen your overall brand identity. Hex codes are also provided so that you can easily colour match through out other branding and marketing materials.
For example, a feminine brand may possibly choose pastel colours to help add a romantic chic flare, whilst a corporate agency might choose a palette of deeper and dark shades to show boldness, strength and power.
The fonts on the brand board have been chosen extremely carefully, to create a stunning visual identity for your overall brand. Just like the colour palette fonts play an important roll and can break the aura, your brand is trying to convey.
Script fonts are often used for a more feminine brand, whilst thick sans serifs signify a modern clean brand.
Our Brand Board:
While these elements all make up a visually stunning brand, there is so much more that can be added. Once you have the basics in place you can add patterns, social media branding, print designs, website graphics and buttons, as well as other marketing materials.
Brand boards contain the core essentials of your brand identity whilst helping to guide every visual decision you will make with your brand moving forward.