I had the fabulous opportunity to work with Steph, as she is building her own style and brand for her LuLaRoe store. Steph came to me with a few brand specific guidelines per LuLaRoe – but wanted to add a fun, flirty and fresh touch to her designs, that will allow her to stand out and not just link LuLaRoe! She loved the idea of combining both a script font and non-script – so this was a must.
The Brand Inspiration
Brand Design
