Welcome, I am so excited to work with you…
READY TO elevate YOUR BRAND?
Macarons and Mimosas® full-service creative brand design studio, here to help grow your business by creating stunning brand identities and web concepts that help you do business beautifully!
Let’s take a look at the steps we will take throughout your design process.
After your logo questionnaire is filled out and pinspiration board is created, I will look over everything.
I will start by creating your brand proposal. During this time, Phase 1, I will draft up a sheet with some font options based on the styles you shared in your questionnaire and Pinterest board. Since there are so many fonts out there – it’s the best way to narrow down and target fonts that fit your new brand’s style and work with your name.
During this phase, I will also send a few colours schemes for you to choose from; all based on the colours you mentioned in your questionnaire. Once fonts and colours are finalized, I will begin working on some design proofs, based on our choices, along with your inspiration… but also sprinkled with a little of my design style. This way, when you see the first round of concepts, there is a higher chance you will like them since I gathered all your likes before jumping right into the design. It also makes for fewer revisions and a quicker design process.
Throughout the design process, each design is sent to you as it is finalized and approved. This way there is no waiting until the very end to receive all your files.
Below is an outline of the phases we will work in:
Phase #1) Colours + Fonts
Phase #2) Main logo
Phase #3) Secondary + Submark logos
Phase #4) Stationery (letterhead, business cards, note cards…)
Phase #5) Social Media (Facebook, Instagram..)
Phase #6) Website Elements Kit and/or Website Install
During the process, it would be much appreciated if I hear your feedback and responses within 48 hours or less so that we can move forward to the next phase or set of revisions without any delays.
At the very end, I will package everything up and send over one folder with all the designs in it. But during the process, I do understand that it takes time to print, and set things up this is why I do break it down and send things over once complete.
FAQ
The Answers to your Questions
It really just depends on your brand. Most branding experiences typically take 2-6 weeks, once started. This depends upon your timely communication along the way as well as the package purchased.
Yes, you can upgrade your custom logo design package at anytime if you decide you want to start with a smaller package and upgrade a few months down the road. There is a 10% added fee to upgraded package, when you choose to do so.
The primary difference between semi-custom and custom logo design is that semi-custom logos start with one of our premade logo templates, which can be found in our shop.
A custom logo design is created from scratch, from the ground up. Meaning we start with a blank slate and work from an inspiration to curate fonts, color palettes resulting in custom design that is created just for you and your business.
Branding goes beyond just visual elements, it’s more than a logo. Branding is the process of creating a distinct and recognizable identity for a product, service or company.
Effective branding is achieved when all the various components, including your logo, social media content, and marketing materials, consistently convey the same story. It communicates a companies values, personality, and promise to its target audience.
A Brand Board is a quick and easy reference to find your color codes, see your fonts, and quickly view all of your logos at once. Any client can benefit from having a brand board – as this can be given to web designers, printers, and other members of your business – as a reference guide. Read more here >>
If you have doubts about the design or strategy, please let me know. I’m here to offer feedback and discuss the thinking behind why I created the design in a particular way. My goal is that you feel confident and enthusiastic about your project. If something doesn’t quite click, let’s collaborate to discover a solution that suits your needs.
Your journey doesn’t end when your website launches or your logo design is created. In fact… it’s only just beginning.
meet our founder and brand stylist
Lindsay
With over 17 years of experience working in branding and marketing, and a degree in design, I have grown to become an expert in executing profitable, high converting designs and templates for small businesses.
I’m a graphic and branding designer, based in Las Vegas, Nevada – who has always been creative at heart. I was the little girl playing with the paint, pipe cleaners, glitter, and glue! After high school, I stumbled upon scrapbooking where my love for graphic arts truly began. I owned every kind of crazy scissor, sticker, stencil, paper, and ribbon.
Being able to do what I love every day while helping businesses and bloggers create beautiful brands is the icing on the cake… and I freaking LOVE cake!
READY? LET’S GET STARTED!