Brilliance Beauty Lounge
Creating a Beauty Lounge Stunning Logo & Brand Identity
There are moments when creativity aligns seamlessly with a client’s vision, and magic unfolds. I had the privilege of collaborating with Alexis and Amber, the owners of Brilliance Beauty Lounge, a fantastic lash extension and eyebrow microblading lounge in Las Vegas, Nevada.
A Rebranding Journey:
After changing company names, they decided to rebrand their beauty haven. That’s when they reached out to me, for help in creating a design that would capture the essence of their vision – one that was fresh and modern, with a sense of chic sophistication.
Getting to Know the Brand:
The key to creating a successful logo is understanding the essence of the brand that it represents. In our initial discussions, Alexis and Amber shared their inspirations for their beauty lounge logo: a mix of clean lines, contemporary elegance, and a touch of minimalist charm. They wanted the logo to convey a sense of tranquil style while still maintaining a contemporary, high-end feel.
Choosing the Palette:
To achieve this, we carefully curated a color palette that would set the tone for their brand. Shades of black, grey, and pearl white were selected to infuse a sense of refinement, with a delicate touch of blush pink to sprinkle a hint of feminine sophistication.
Selecting the Perfect Fonts:
When it came to picking the right fonts, we wanted to blend a fancy script with a classic, timeless serif font. We looked at different serif options, including fonts like Bodoni and Garamond, but we ultimately decided on Didot. For the script font, we aimed for a less formal option, but one that was more modern and sophisticated, leaning towards a beautifully crafted, fancy handwritten style.
The end result:
The culmination of our creative journey was nothing short of spectacular. The new brand identity not only met Alexis and Amber’s expectations but went above and beyond. It also radiated the true essence of Brilliance Beauty Lounge. With undertones of tranquillity and an unmistakable aura of sophistication, their new logos became a perfect reflection of their vision. Brilliance Beauty Lounge is now poised for a future of elegance and success.