Today, I want to share a few ways to add value and grow your email list, and attract more subscribers. While having a large social media following is great, it’s essential to consider what would happen if, for example, Instagram suddenly shut down or if you lost access to your account. Would you still be able to reach and engage with your audience?
So, how exactly do you get their attention, and gain their trust in order to gather their email information? It’s key to offer people something of value in exchange for their email. After all, growing your email list should be something that you aspire to do as your business grows. Email marketing has been proven to be the most effective way to earn more money and keep your brand in your audience’s face, so you don’t go unforgotten. The more subscribers you have, the more opportunities you have to sell products or even book services. Your email address is very valuable to your business and can be grown for no additional cost to you.
Here are 3 simple ideas on how you can grow your email list.
1) Set up a Lead Magnet
One of the simplest things you can do is create a lead magnet and offer a special offer in exchange for an email and contact details.
What is a lead magnet? Do you really need a lead Magnet?
A lead magnet is a powerful tool and attention grabber to gain and grow your email audience. By just offering something of value, you are conveying that you understand the needs of your audience and are trying to provide helpful real solutions.
Your lead magnet could be something like a webinar, a freebie PDF (like a checklist or worksheet), a template, some type of helpful resource, or even a discount.
Once they opt-in, and gather their contact information, you want to regularly nurture them lead. This is done through sending them content that helps build awareness, answers questions, and provides them with valuable information that their business or service might need. The goal is to push them through a sales funnel.
Research shows that lead magnets are so effective that 50% of marketers experience a higher conversion rate when they integrate one into their branding.
If you sell a product or service, offering a discount would be a fabulous and simple way of gathering an email. Honestly who doesn’t love a little discount – and it could be as simple as 10% off your order with email opt-in?
2) Host a Giveaway
People love to enter giveaways and win content, they love free things! This is a great way to expand your list and gather information. You can then nurture them later, even after the giveaway is closed.
3) Gather Feedback with a Lead Generation Quiz
A lead generation quiz is an effective way to interact with your audience and potential customers. You can accomplish this by creating a series of questions that are related to your product or service. Make sure to include a signup form where your visitors can entire in their email and contact info.
The great thing about this is that the quiz also provides you with valuable information and insight into your products or services. This can help to convert them into paying customers and increase your sales. The added bonus is also that, you can use the quiz results to segment your email list. Segmentation will help target and personalize email content you send out to them, which will help prevent losing subscribers.
Incorporating these strategies can help you not only expand your email list but also build stronger relationships with your audience. You will in turn increase the effectiveness of your marketing efforts.
Do you currently offer any form of value to grow your email marketing list? If so, what do you offer them?
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