• Portfolio
  • Learn More
  • Retainer Program
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube
  • Home
  • About
  • Work with Us
    • Work With Us
    • Custom Designs
    • Portfolio
  • Contact
  • Shop
  • Journal

Macarons & Mimosas

3 Simple Ways to Refresh Your Branding

Branding

14 Mar

Is it time? Do you feel that your brand needs a little facelift… a little revamp? Are you nervous to that changing things and doing a re-brand will impact the brand recognition you built up with your current audience and clients? Well you’re in luck, I am here to tell you… you don’t need a full re-brand.  You might just need a little refresh, a little brand revamp!

Overtime a brand can become stale, outdated or even stagnate. Or, more often than not, the original brand that you built expanded or you no longer offer that same service you did when you originally created it. Your brand design just no longer fits with the initial vibe. Don’t fear, there are a few things you can do to spruce up and makeover your brand without a complete overhaul!

Tip #1 – Refresh your color palette

A pretty easy and simple tip… simply update your colors!

You can do this by adding a few extra colors into your already existing color palette. Which is great for someone who is only using a few colors and doesn’t have a complete color palette yet. Jazz things up add a pop of color, or a neutral depending on what your current palette consists of. Try to steer clear of colors that are too trendy, otherwise you will be back in the same boat again. Pick colors based on your clientele and your business industry. 

Another way to freshen your color palette is to simply revamp your entire pallet. Yes, this can sound a little scary but, you don’t need to fully start over. For example, if your current branding palette has black – think about changing that to a dark charcoal… or if you are using a grey think about changing that to a navy blue. You can also play with vibrancy here – if you are using a blush pink, think about taking that pink and adding a pop make it more of a salmon or even a coral.

Tip #2 – Modernize your Logo Design

Even well-known brands modernize their logo designs over the years… think Walmart, Apple, Starbucks even Instagram. This doesn’t have to be a big change, you can do this by keeping the same concept and overall design layout. All you are doing is updating and modernizing the overall design – with a fresh new logo.


Create Your Own Logo Today!

Quickly & Easily Create a logo you love in minutes – to attract your dream client. Includes over 110 logo templates!

Only $37

Start Designing Now!

Tip #3 – New Fonts

This should not be a dramatic or drastic change at all, as this is the main part of your overall brand identity. However, a simple small change to the font might just be what you need.

  • Does your current logo use a trendy font style, which is now overused or just outdated?
  • Is your current font legible?
  • Do you even like the original style typeface you choose?
  • Does your font or typeface flow with the overall product or service? Does it match the same style as your clientele?

Just like with colours, you can always add to your fonts. Are you only using a single typeface or something that is very simple? Mix it up add a bolder style accent font. Choose a different font weight, maybe your current font is thinner – add a pop of boldness with a thinker style in the same typeface family. This typeface also doesn’t need to make up your actual main logo, you can use this additional font as an accent to your social media, maybe even blog graphics, website titles, etc.

Just remember a brand refresh is not a full rebrand so if you are only wanting to have a little facelift, don’t overdo it. Only update one or two of the above, otherwise you will be looking into a total redesign of you brand, which can intern defeat the original purpose of keeping your brand recognition. 

Leave a Comment

« Custom Design :: Brilliance Beauty Lounge
Custom Brand Reveal :: A Space for Style »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

btn_follow me on social media

btn_shop nowlogos & branding

social media bundles

blog & website kits

facebook covers

Join Flodesk email marketing platform and lock in 50% off when you sign up… It’s the one I love and use!
  • Refer a Friend Program
  • Design Process
  • QUESTIONNAIRE
  • TERMS OF DESIGN

Ready to elevate your website? When potential cli Ready to elevate your website?

When potential clients find you online you have only seconds to make a good impression and keep them scrolling through your website.

#webdesignagency #webdesigntips #webdesignservices #businesscoachingonline #webdesign #brandingideas #creativebizowner #communityovercompetition #womenwithgoals #typeface #brandingstudio #brandstrategist #femaleartists #createdtocreate #typeinspired #customtypography #shopifywebsite #femalebusinessowner #supportsmallbiz #girlbosstribe #freelancingfemales #createyourlife #bossgirl #womenwholead #createcultivate #ladieswhodesign #creativebiz
Which one's your font crush?✨ #canvatips #madew Which one's your font crush?✨

#canvatips #madewithcanva #canvapro #canvahacks #canvatemplates #fiercefemales #businessrulesforwomen #letmehelpyousucceed #loveaboveall #bossbabestatus #paystobebrave #bossmovesonly #femalebusinesscoach #lifecoachformoms #lifecoachtraining #fonts #graphicdesign
Did you know we also sell matching sets to our Sho Did you know we also sell matching sets to our Shopify Themes?​​​​​​​​
​​​​​​​​
You can purchase the matching logo set, social media templates, business cards and more - to help create a cohesive and memorable brand! ​​​​​​​​
.​​​​​​​​
.​​​​​​​​
.​​​​​​​​
. ​​​​​​​​
#brandinglogo #brandinginspiration #smallbusinessbranding #brandingproject #businessbranding #brandingdesigner #socialmediabranding #visualbranding #brandingforcreatives #brandingsolutions #brandingspecialist #creativebranding #companybranding #luxurybranding #brandingservices #logotypedesign #brandingandidentity #logodesignersclub #digitalbranding #logobranding #customlogodesign #identitybrand #brandingidentity #brandingagency #branding101 #logodesigners #brandingstrategy #brandidentitydesign #brandingstudio #lashspecialistlogo
Happy Wednesday Lovelies! I wanted to share a flas Happy Wednesday Lovelies! I wanted to share a flashback to this custom design. I am still swooning over the fonts, colours and overall aesthetic. ⁠​​​​​​​​
⁠​​​​​​​​
I am sure you already know, but branding is so much more than just a logo!⁠​​​​​​​​
⁠​​​​​​​​
It's your vision.⁠​​​​​​​​
It's the experience you want your clients to have.⁠​​​​​​​​
It's the way you want them to perceive you.⁠​​​​​​​​
It's your values.⁠​​​​​​​​
It's your voice. ⁠​​​​​​​​
⁠.​​​​​​​​
.​​​​​​​​
.​​​​​​​​
​​​​​​​​
#logodesign #brandstory #designstudio #thatsdarling #logolove #calligraphyfont #moderncalligraphyfont #branddesign #brandstylist #brandstrategy #darlingdaily #designisinthedetails #designsponge #designerlife #designstudio #risingtidesociety #pursuepretty #flashesofdelight #createcultivate #creativehappylife #creativepreneur #entrepreneurlife #gritandvirtue #graphicdesign #societygal #abmlifeiscolorful #styleyourbrand #makersgonnamake #fempreneur #femaleentrepreneur
Is your website's homepage converting? ​​​​​​​​
​​​​​​​​
Your homepage is the first impression, it's the first thing your clients and visitors see when they visit your site. Make sure you have these 3 things for a higher conversion rate. ​​​​​​​​
​​​​​​​​
• Tell your audience who you are, what you do, what you have to offer and how you can help them. ​​​​​​​​
• Make sure your call to action is clear​​​​​​​​
• Always include high-resolution images, that are web-optimized, that grab attention. ​​​​​​​​
.​​​​​​​​
.​​​​​​​​
.​​​​​​​​
.​​​​​​​​
# webdesignagency #webdesigncompany #webdesigninpiration #webdesignservices #webdesignstudio #webdesignagencyuk #webdesignideas #webdesignerfreelancer #webdesignus #wixwebsite #wordpress  #shopify #websitebuilder #websiteservices #websitedesigns #websitedesigners #websiteinspiration #websitetemplate #ecommercewebsite #websitedesigncompany #websitedevelopers #newwebsite #websitemockup #websitelaunch #smallbusinesswebsite #smallbusinesswebdesign #smallbusinessbranding #webdesignforcreatives #webdesignforstartups #webdesignforphotographers
A peek at one of our pretty little Shopify Themes. A peek at one of our pretty little Shopify Themes.​​​​​​​​ This is just 1 out of 13 we offer. 
​​​​​​​​
Bajor is a bold and clean Minimal Shopify Theme Template design for small shop owners, boutiques, hand-made artisans, and more. This design is loaded and ready to turn site visitors into paying customers.​​​​​​​​
.​​​​​​​​
.​​​​​​​​
.​​​​​​​​
.​​​​​​​​
# webdesignagency #webdesigncompany #webdesigninpiration #webdesignservices #webdesignstudio #webdesignagencyuk #webdesignideas #webdesignerfreelancer #webdesignus #wixwebsite #wordpress #shopify #websitebuilder #websiteservices #websitedesigns #websitedesigners #websiteinspiration #websitetemplate #ecommercewebsite #websitedesigncompany #websitedevelopers #newwebsite #websitemockup #websitelaunch #smallbusinesswebsite #smallbusinesswebdesign #smallbusinessbranding #webdesignforcreatives #webdesignforstartups #webdesignforphotographers
I am loving the way this custom midcentury modern I am loving the way this custom midcentury modern style logo design came out. Chic, classic vibes with a modern twist. A hint of light reflected in just the right area. ​​​​​​​​
.⁠​​​​​​​​
.⁠​​​​​​​​
.⁠​​​​​​​​
.⁠​​​​​​​​
#branding #captureec #webdesign #girlboss #bosslady #womeninbusiness #thecreativegrid #graphicdesigner #designerdaily #femaledesigner#graphicstudio #brandstyling#brandstyling #thiscreativelife #branding#branddesigner #logodesignlove#brandbrilliance #creativesuperpowers#brandstorytelling #graphicdesignblog#fromwhereiwork #creativedirection#flowerlover #dailydesignpick
Wow.. four months really does fly by so quickly - Wow.. four months really does fly by so quickly - but I am back. I can't wait to show you the things that I have been working on for the past few months. ​​​​​​​​
.⁠​​​​​​​​
.⁠​​​​​​​​
.⁠ ​​​​​​​​
#typography #branding #brandstory #femalefreelancer #smallbusinessowners #logoinspiration #typographyinspiration #font #typeface #customtypography #creativecontent #beautifulbranding #londonbranding #ukbranding #logodesign #ukgraphicdesign #webdesign #communityovercompetition #brandidentity #premiumfonts #fontselection #elegantfonts

Copyright © 2023 · Design & Development by Macarons and Mimosas