How My Flodesk Setup Grew With My Business (and Why I’m Addicted to Workflows)
When I first started using Flodesk, I wasn’t thinking about big, fancy email marketing automation features. Honestly, all I needed was a simple way to send beautiful emails fast, and a price tag that didn’t make me cry into my coffee.
I wasn’t thinking about fancy funnels or complicated automation strategies. I just wanted a simple, intuitive way to connect with my audience without spending hours designing emails or stressing about subscriber limits. Flodesk checked all the right boxes: beautiful templates, super easy editing, and a flat monthly fee no matter how much my list grew. (Seriously, that flat-rate pricing was a small business dream.)
Fast forward to today? Let’s just say… I’m fully addicted to Workflows, and my Flodesk setup looks very different (and way more powerful) than it did back then.
The Early Days: Simple, Beautiful Emails
When I first dipped my toes into Flodesk, it was all about creating beautiful newsletters quickly. I loved being able to drag and drop my way to a polished email in minutes – no coding, no drama, just a clean, gorgeous layout that felt so much more professional than anything I’d used before.
Even better? I didn’t have to obsessively monitor how many subscribers I had because the price stayed the same every month. Raise your hand if you’ve ever had “subscriber count anxiety” with other platforms. ✋ Flodesk made growing my list feel exciting instead of stressful.
The Turning Point: Discovering Workflows
I’m not even going to pretend – I’m addicted to Workflows. There, I said it!
The first time I set up an automated sequence inside Flodesk, it was like the heavens opened and the productivity gods sang a chorus.
You mean I could connect with new subscribers while I was sleeping? I could deliver freebies, nurture relationships, and even launch products – without manually sending a single email?
Game. Over.
What started as a way to quickly send out cute emails turned into a full-blown system that runs behind the scenes while I’m off, you know… sleeping, designing, living life.
And honestly, I wish I had learned this sooner.
Once I saw how powerful Flodesk’s email marketing automation features were, I couldn’t stop. Creating sequences for my freebies, opt-ins, and client onboarding became my new favorite thing. It didn’t just save me time – it helped me show up consistently for my audience without feeling overwhelmed.
Honestly, workflows became one of those “where have you been all my life?!” moments for my business.
Now: A Whole System That Works Behind the Scenes
These days, my Flodesk setup is a whole ecosystem.
Segments have helped me keep everything organized for different areas of my business – website/Shopify design clients, branding and small business tips, and people who signed up for monthly freebies and goodies. I have multiple workflows running at any given time… welcoming new subscribers, delivering lead magnets, even softly nurturing potential clients toward booking a service or grabbing a product.
I also use Flodesk Checkouts to sell digital downloads directly through my emails and automations. (No complicated cart setup needed, just a beautiful, seamless experience for my audience.)
Every workflow, every segment, every checkout feels intentional. It’s allowed me to create a system that serves my audience and gives me more freedom to focus on the creative work I love.
Final Thoughts: Grow Into Your Systems
If there’s one thing I’ve learned, it’s this: don’t be afraid to grow into your tools. You don’t have to set up a dozen workflows on day one – but the sooner you start exploring features like email marketing automation, the sooner you’ll free up time, energy, and space to actually grow your business.
Flodesk made it easy for me to start small and build out a system that evolves with me. Whether you’re just getting your first newsletter out the door or you’re ready to set up an entire ecosystem of automations and segments, Flodesk has your back.
(And trust me… once you discover the magic of workflows, you might just become addicted too.)
FAQs About Flodesk and Email Marketing Automation Features
What makes Flodesk different from other email marketing platforms?
Flodesk was designed for creative entrepreneurs who want beautiful emails and powerful features, without the confusing tech setup. Unlike many platforms that charge based on subscriber count, Flodesk offers a flat monthly fee no matter how much your list grows. Plus, their drag-and-drop builder, stunning templates, and intuitive workflows make email marketing actually fun (and efficient).
Can I create automations in Flodesk if I’m just starting out?
Absolutely. Flodesk makes it easy to set up simple automations, even if you’re brand new to email marketing. You can start with a basic welcome sequence or freebie delivery, and build from there as your business grows. No coding or complicated tech required – just pick a trigger (like a form submission), add your emails, and you’re good to go.
What are Flodesk Workflows?
Workflows in Flodesk are powerful automations that run behind the scenes to save you time and connect with your audience. Think… welcome sequences, sales funnels, lead magnet deliveries, client onboarding –all without manual work. You set the rules once, and Flodesk handles the rest, even while you’re sleeping.
Does Flodesk have segmentation features?
Yes! Flodesk makes it simple to organize your audience with segmentation. You can create different segments based on where subscribers signed up, what they’re interested in, or how they interact with your emails. Segmentation helps you send more targeted, personalized messages… aka better engagement and happier subscribers.
Can I sell digital products through Flodesk?
You sure can. Flodesk Checkouts allow you to sell digital products directly through your emails or landing pages – no complicated integrations needed. Whether you’re offering templates, guides, workshops, or anything else, Checkouts make it easy to create a seamless, branded experience for your audience.
Still thinking about Flodesk? Here’s your sign.
Whether you’re just starting out or ready to automate like a pro, Flodesk has the tools to help you grow… and actually enjoy the process. Try Flodesk for Free
PS: This post contains affiliate links, which means if you decide to try Flodesk, I may earn a small commission — at no extra cost to you. I only share products I truly love!
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