Write an About Page That Wows
Stop Losing Readers With a Boring About Page! Here’s How to Make Your’s Pop.
Did you know that your About page is one of the most visited pages on your website? If you’re cringing right now because yours is a yawn-fest of generic sentences… you’re not alone! Many About pages end up sounding like a LinkedIn profile, not a warm, welcoming intro. When it comes to things to include on an About Me website page, you’ll want to make sure you’re engaging and connecting with your audience from the start.
But here’s the good news: I’m here to help you create an About page that’s fun, relatable, and irresistible. So if you’ve ever wondered what to include on the About page of a business website to truly connect with your audience, this formula is for you! Let’s dive into crafting an About page that’s all you—no fluff, no snooze-fest!
Why Your About Page Really Matters
First, let’s talk about why you should give some love to your About pages. Sure, it’s about introducing yourself, but it’s really about connecting with your visitors and showing how you’re the perfect fit for what they need. Think of it as your story, tailored to your audience—after all, your About page is their chance to say, “Hey, I get you!” Knowing the essential things to include on an About Me website page can make all the difference.
5-Step Formula for Writing Killer About Pages
Don’t worry; I’ve broken it down into a quick 5-step formula so you can breeze through this with confidence! Here’s the formula at a glance:
1. Start With a Grabber
Begin with something memorable—a quirky fact, an interesting story, or a bold statement that makes people want to keep reading. Think of it as a hook that’s totally you.
Example:
“Hi, I’m [Your Name], the graphic designer who pairs pop art with peaceful vibes to help you stand out online. I’m all about bringing the unexpected twist!”
2. Show How You Help
Don’t go straight into a list of your skills; instead, lead with how you help solve your customers’ needs. Make it clear that you’re here for them.
Prompt: “I’m here to help [ideal client type] achieve [big result] without [common struggle].”
Example:
“I help ambitious small business owners create eye-catching Shopify stores without the headache of complex code. If you’re ready to launch fast and shine bright, you’re in the right place!”
3. Share a Snippet of Your Story
Time to get a bit personal! Share a snippet of your journey or a turning point that brought you here. Just a sentence or two—enough to show that you’re human and understand their journey, too.
Prompt: “Think about a moment that led you to start this journey. How did it feel, and what inspired you to take the leap?”
Example:
“After spending years in corporate design (and feeling pretty drained by it), I knew I wanted to bring some color and life back to my work. So, I started [Your Business Name] with a mission to help passionate small business owners shine online!”
4. Make It About Them
Shift back to your reader. Reinforce how your services or products are designed with their needs in mind. This is where you can get more specific about your offerings, without sounding like an ad.
Prompt: “Think about how your work makes a difference for your clients. How does it help them feel or achieve what they’re looking for? Write a sentence that explains how your work/product helps [ideal clients] feel [result].”
Example:
“You’re here because you want a website that’s as beautiful as your brand—and I get that. I’ll make it easy by taking care of all the details, so you can stay focused on doing what you love.”
5. Wrap With a Fun Call-to-Action
A good About page doesn’t just end with a period; it ends with a clear direction. Whether you’re inviting readers to explore your shop, check out your portfolio, or get in touch, give them a reason to keep engaging.
Example:
“Want to connect? Let’s make magic happen! If you’re ready to create the website of your dreams, shoot me a message—I can’t wait to hear from you.”
Extra Tips for Making Your About Page Stand Out
Now that you’ve got the formula, here are some extra tips to keep it fun and relatable:
- Write Like You’re Talking to a Friend: Skip the corporate tone. Your readers want to connect with you, not a robot!
- Add a Quirky Photo or Caption: Use a photo that feels true to your brand. Whether it’s a favorite workspace pic or a candid shot with a creative caption, visuals help people feel like they’re meeting you.
- Avoid the Resume List: We don’t need to know every job you’ve ever had! Stick to highlights that show how you’re equipped to help your clients.
Ready to Write Your Own? Download the Free About Page Formula!
If you’re ready to tackle your About page and make it totally you, I’ve put together a free, downloadable formula that breaks down each section and includes prompts to make the writing easy. Whether you’re reworking an existing About page or starting fresh, it’s everything you need to know about things to include on an About Me website page and more.
Grab Your Free Formula + Prompts
Pop in your email below to get the About Page Formula sent straight to your inbox, complete with prompts to spark ideas, help with structure, and get your creativity flowing!
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