Pastel colors bring a gentle and soothing charm, giving your brand that playful and lighthearted feel. It’s like adding a sprinkle of magic to your brand’s visual identity!
Unleash your creativity by exploring an endless array of color combinations to create your brand’s color palette. After all, there are unlimited possibilities to mix and match colors. You can choose a palette that’s dark and sophisticated, opt for something bright and fresh, or strike a balance between the two. However, if you’re aiming for a soft, light and airy vibe, consider embracing a pastel color palette for your brand!
What are Pastel Colors?
Pastels, also known as “tints,” are lighter shades of colors created by adding a good amount of white to the original hue. For example, pastel purple is a lighter version of regular purple. Technically, any color can become a pastel by adding white, and the more white you add, the lighter the pastel becomes. Taking red and adding white to it, turns the color to pink the more white added, the lighter pink the color becomes.
Pastel colors have a softer look compared to bright, intense colors. They are often described using terms like “soft,” “washed out,” “pale,” “muted,” and “light.”
What do pastel colors say to your audience?
Colors are extremely powerful and important! Using the right color tones and shades can add leverage to your brand and evoke emotions and feelings. I dive a little deeper into Color Psychology and feelings here.
Pastel colors are:
Tips for using Pastel Colors in your brand.
Pastel colors can enhance the appearance of a website and brand giving way to a more refined and sophisticated look.
Florists, Wedding Photographers, Gift Shops, Baby and Kids Stores, Artists, Painters, Jewelry Makers and Creative Business owners can benefit from a pastel color palette.
Designing with “light pastel” colors can be tricky…but well worth it, considering that “airy” shades can brighten everyone’s mood.
A Well-Balanced Palette: Make sure your palette is balanced with different hues of the pastels you choose. Try to opt for a few deeper shades, mixed with a few lighter airy ones.
Not all pastels are created equal: While pastels are stunning, and evoke a sophisticated and romantic vibe, pastels are not created for all brands. While pastels are great for a wedding photographer, they might not exactly work for a retro millennial brand or rugged men’s company. Before you incorporate pastels into your brand, make sure that they work with your industry.
Rainbow Pastel Color Palettes
Sometimes you just can’t decide, so why limit yourself to just one color when you can have the whole rainbow? Why not mix all the cute colors together to create something unique, and refreshing?
Pastel Pink Color Palettes
Who can resist the charm of a color palette adorned with lovely shades of pink? Pink is the perfect pastel version of red. Why not dive into the sweet world of a pink pastel color palette to add a playful touch to your designs.
Pastel Blue Color Palettes
Opting for a pastel blue color palette adds a serene and calm vibe to your brand, creating a peaceful atmosphere. The soft, muted tones of pastel blue are visually soothing, and its versatility allows for easy pairing with different colors, giving you plenty of creative options.
Pastel Green Color Palettes
Add a calm and soothing vibe to your brand, with a pastel green color palette, reminiscent of the freshness of spring. The soft tones add a gentle touch, creating a tranquil and harmonious atmosphere. Also, pastel green plays well with various colors, giving you endless design options.
Pastel Purple Color Palettes
A pastel purple color palette adds a touch of elegance and sophistication to your brand, thanks to the subtle charm of these softer shades. Plus, pastel purple is easy to mix and match with different colors, giving you a bunch of creative choices for your design.
What are your thoughts on our pastel color palette combinations? Which pastel color palette is your favorite?
While creating a beautiful pastel palette is pretty straightforward, the task of selecting the perfect colors for your brand might feel a bit overwhelming. If you’re facing challenges in choosing the right color scheme for your brand, fear not – Macarons and Mimosas is here to assist! Feel free to reach out for a tailor-made custom brand design.